Facebook is growing rapidly in countries like Japan, Korea, Russia, Brazil, India, Germany, Poland, and the Netherlands. And as more users adopt Facebook, your applications have the opportunity to gain exposure and reach in these markets. Here are a few suggestions to help you continue to grow your user base around the world.
First, we recommend localizing your applications for the countries mentioned above, where we are experiencing a particularly high rate of user growth. For your existing applications, localization can involve translating them to more languages to make them accessible to more users. Also, when you publish to a user’s stream, try customizing the post to the user’s language and country to optimize for each user group. For example, publishing special updates on country holidays, as well as country-specific graphics/gifts can help target user segments. Another suggestion is to think about localization when developing new applications. Consider how you might design a unique application built for the lifestyles and cultural norms of the countries you are targeting.
First, we recommend localizing your applications for the countries mentioned above, where we are experiencing a particularly high rate of user growth. For your existing applications, localization can involve translating them to more languages to make them accessible to more users. Also, when you publish to a user’s stream, try customizing the post to the user’s language and country to optimize for each user group. For example, publishing special updates on country holidays, as well as country-specific graphics/gifts can help target user segments. Another suggestion is to think about localization when developing new applications. Consider how you might design a unique application built for the lifestyles and cultural norms of the countries you are targeting.
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